Consumer Perceptions of Price (Un)Fairness
نویسندگان
چکیده
منابع مشابه
Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims
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ژورنال
عنوان ژورنال: Journal of Consumer Research
سال: 2003
ISSN: 0093-5301,1537-5277
DOI: 10.1086/346244